The U.S. Open, underway in Queens this week, has shifted focus beyond the courts. Concession stands and pop-up restaurants now attract crowds equal to those at the matches. On Tuesday afternoon, a line for the Salt Hank’s fried chicken sandwich stretched past the main entrance at Billie Jean King National Tennis Center. Nearby, staff served Honey Deuce cocktails, a $22 vodka and lemonade drink with honeydew melon balls, in souvenir cups.
Premium dining options have expanded this year. The stadium’s food court includes stands from local names like Fuku and Hill Country Barbecue. In the evening, guests linger in shaded lounges rather than rushing to their seats for the next set.
Match ticket prices remain high, but food costs are also notable. One order of lobster rolls and fries at a pop-up cost $36 during Tuesday’s lunch rush. Bottled water is $7.
Tournament organizers have leaned into the food festival atmosphere. Chef demonstrations and tasting menus are scheduled throughout the week. For many attendees, the food and drink have become as much a draw as the tennis itself.
As autumn begins and the tournament continues, vendors expect steady crowds through the finals this weekend.