A new ranking has placed California-based Jack in the Box ahead of Chick-fil-A in the national spicy chicken sandwich debate. The results come as fast-food chains continue to compete for market share with limited-time menu items and regional launches.
The survey was published this week, drawing attention from lunchtime crowds in Midtown and food delivery workers in Queens. Jack in the Box, which has limited presence in New York City, was recognized for its spicy chicken sandwich. Chick-fil-A, with locations in Manhattan and Brooklyn, has long been a contender in this category.
Industry analysts say the competition reflects broader trends in fast-food, as chains look to stand out with bold flavors. Prices for spicy chicken sandwiches in Manhattan now average $6 to $9, according to data from food delivery apps reviewed Thursday afternoon.
While Jack in the Box has yet to expand widely in the city, some local diners have sought out the sandwich during recent travels or through third-party delivery services. Meanwhile, Chick-fil-A’s steady foot traffic near Penn Station on Wednesday afternoon suggests the chain’s local popularity remains strong.
With autumn bringing cooler weather and a new school year, fast-food outlets report increased demand for quick, hot meals. It remains to be seen whether new rankings will shift dining habits in New York’s crowded fast-food landscape.