The Knicks' playoff success has led to a sharp increase in Knicks-themed menu items throughout New York. Bakeries, bars, and delis in several boroughs have reported daily gains as high as $50,000 tied to basketball-inspired offerings.
At a Brooklyn bakery on Saturday night, staff worked overtime to replenish blue-and-orange-frosted cupcakes. A manager at a Midtown sports bar said the kitchen ran out of ingredients for 'Knicks sliders' before halftime during last week's home game.
Long lines have formed outside several Lower East Side bagel shops advertising 'Knicks Victory Bagels' on game days. Vendors say demand has been highest in the hours leading up to evening tipoff, especially on weekends.
Restaurant owners cite the team's deep playoff run and a wave of local pride for the spike. Many expect interest to remain high if the Knicks advance further this month. Some businesses are considering limiting specialty item sales to avoid running out before closing time.