McDonald’s has reintroduced a limited-edition dessert to its New York City locations this week, prompting lines at several Midtown and outer borough outlets over the weekend. The return is part of a summer promotion, with the item available while supplies last. On Saturday night, the East 14th Street location reported steady dessert sales past midnight, with several customers asking managers if the treat would remain after summer.
The dessert, a familiar item for regulars, was last seen on menus months ago. Its reappearance has reignited social media campaigns from fans who want it to become a permanent fixture. Employees at the West 42nd Street branch cited frequent requests for the item since its disappearance, with one shift supervisor noting an uptick in foot traffic since Friday.
Pricing varies slightly by location, but most city outlets are charging $3.29 before tax. Some locations have set purchase limits to manage demand. On Sunday afternoon, a Bronx McDonald’s had sold out by 3 p.m., with staff posting a handwritten sign at the counter.
A corporate spokesperson for McDonald’s confirmed the dessert’s return is for a set period, but did not rule out future appearances. As of Monday morning, several locations reported receiving additional shipments to meet continued demand.
The chain has not indicated whether it will consider making the dessert a permanent menu option, despite repeated public requests.