Oreo has introduced a meat-flavored cookie as part of its latest lineup, available for a limited time this summer. The new variety joins a collection inspired by popular fried foods from across the country. Oreo confirmed the launch on Tuesday, August 18, and described the release as a "first-of-its-kind" for the brand.
The announcement arrives during peak summer, when novelty snacks tend to appear at fairs and outdoor events. The cookie’s flavor profile remains under wraps, with only a broad reference to classic fried foods served at American festivals. Early reports suggest the filling mimics sweet-and-savory notes more than strong meat flavors.
In Manhattan, several Midtown convenience stores began stocking the new Oreos on Wednesday morning. Store managers cited steady interest, with most purchases coming from commuters and office workers looking for a novelty snack. A package retails for $4.79 at a bodega on 8th Avenue.
Oreo’s parent company has not specified an end date for the promotion, but expects to keep the product on shelves through Labor Day. This marks an unusual move for the brand, which traditionally sticks to dessert-inspired flavors. Other cookies in the lineup include fried dough and funnel cake-inspired varieties.
The new Oreo is available citywide while supplies last. Distribution is expected to expand to larger supermarkets later this month.