On Tuesday morning in Williamsburg, a line formed outside Sunday in Brooklyn by 9 a.m. Those waiting cited a new interest in extravagant breakfast plates, inspired by the food routines seen on reality television. Dishes like thick avocado toast, stacked pancakes with fresh berries, and yogurt bowls appeared at several tables before noon.
Staff at Sunday in Brooklyn noted that guests have been referencing 'Love Island' and other villa-based shows when ordering. "People ask for their eggs poached the way they do on TV," said a server, who requested anonymity. The trend has been most visible on weekend mornings, but weekday breakfast traffic has also increased since the start of summer.
In Lower Manhattan, Clinton St. Baking Company reported a similar pattern. Pancakes, especially those with whipped cream and fruit, have seen steady demand. The restaurant has responded by adjusting its menu to include more customizable toppings. A manager said, "We hear a lot about 'villa breakfasts' from younger diners."
At grocery stores in Park Slope, avocados and eggs have sold out before noon on several days this week, according to checkout staff at Union Market. Customers attribute their choices to meals seen on television. Some mention plans to recreate 'Love Island'-style spreads at home for brunch gatherings.
Neighborhood cafes expect the interest in elaborate breakfasts to continue through July. Outdoor seating remains in high demand as the city heads into the heart of summer and residents seek ways to socialize over extended meals.