On a hot Saturday at Rockaway Beach, lines formed early outside Paul's Burgers, where the signature cheeseburger still costs $1.34. The price has not changed since the stand opened in 2006. Owner Paul Nguyen says he keeps prices steady through a mix of bulk buying, minimal menu changes, and careful staff scheduling. Most customers are beachgoers and local teens, many of whom return for the low-cost lunch. Nguyen prepares patties in advance at a commissary kitchen and sources only three core ingredients in large quantities. He credits relationships with local suppliers, along with operating on a cash-only basis, for keeping costs down. "We cut every extra except the flavor," Nguyen said from behind the counter on Sunday afternoon. As summer crowds build, the stand expects to sell over 1,000 burgers each weekend day. Nearby vendors report raising prices, citing increased food and rent costs. For now, Paul's Burgers continues to draw steady business, anchored by its unchanged price and brisk, no-frills service.