Shoppers heading to big-box stores for rotisserie chickens may notice a shift in the pecking order this week. In a recent taste comparison, Sam’s Club’s seasoned bird outperformed the long-reigning favorite from Costco, according to reviewers. The findings come as New Yorkers stock up for summer picnics and rooftop gatherings, with ready-to-eat poultry remaining a staple for quick meals.
Reviewers cited more consistent seasoning and texture in the Sam’s Club chicken, while Costco’s version, though still ranked highly, was noted for varying salt and spice levels between samples. Both birds were tasted side by side at locations in the outer boroughs, where warehouse club memberships continue to draw steady weekend traffic.
Costco’s rotisserie chicken, priced at $4.99, has been a draw for budget-minded shoppers for years. Sam’s Club, offering a comparable price point, has leaned into crisp skin and a garlickier profile. In Queens and Brooklyn, customers lining up Friday afternoon said convenience and price remain the main factors, but word-of-mouth about flavor does travel quickly.
With the holiday weekend underway and high temperatures keeping ovens off in many home kitchens, the competition for prepared foods is tight. Store managers on Long Island reported brisk sales of both brands, especially as families plan for outdoor eating. For now, the rivalry between the two chains is expected to continue as grill season ramps up across the city.