<div class="tldr">Sushi Counter on West Broadway in Tribeca introduced its inaugural breakfast menu on June 3. The morning menu marks the restaurant's first expansion beyond lunch and dinner service.</div>
<ul class="key-facts">
<li>Sushi Counter is located at 281 West Broadway in Tribeca.</li>
<li>The breakfast menu launched on June 3, 2024.</li>
<li>The restaurant previously served only lunch and dinner.</li>
</ul>
Sushi Counter has operated on West Broadway since 2018 as a takeout-focused sushi bar. The restaurant is now making an effort to attract morning customers by serving breakfast from 8 a.m. to 11 a.m. The new menu includes Japanese-style egg sandwiches, rice bowls, and miso soup, along with coffee and tea options.
According to owner Kenji Yamada, the breakfast menu was developed over the past three months. The team drew on traditional Japanese breakfast staples and adapted them for a New York takeout format. Customers can expect tamago sando, ochazuke (rice with green tea), and salmon onigiri.
Sushi Counter’s move follows a trend among Japanese eateries in Manhattan to broaden service hours. Yamada said the goal is to introduce more diners to Japanese breakfast foods, while providing regulars with additional meal options. There are no plans yet for table service or brunch.
<h2>Frequently Asked Questions</h2>
<h2>What time is breakfast served at Sushi Counter?</h2>
<p>Breakfast at Sushi Counter is available from 8 a.m. to 11 a.m., Monday through Friday. On weekends, the restaurant continues its usual lunch and dinner hours. The breakfast service is for takeout only, aligning with the restaurant’s existing business model.</p>
<h2>What dishes are included in the breakfast menu?</h2>
<p>The breakfast menu features Japanese-style egg sandwiches (tamago sando), salmon onigiri, ochazuke (rice with green tea), and miso soup. Coffee and Japanese tea are also available. The menu may rotate with seasonal items.</p>
<h2>Is seating available at Sushi Counter for breakfast?</h2>
<p>Sushi Counter remains primarily a takeout establishment with limited counter seating. The new breakfast service is designed for grab-and-go customers. There are no plans to add table service or extended seating at this time.</p>