The World Cup has brought a different pace to New York and New Jersey this month. With eight matches scheduled at MetLife Stadium, including Brazil versus Morocco on Saturday, June 13, and the final on July 19, Manhattan bars and restaurants are bracing for steady crowds. The stadium, less than ten miles from Midtown, is drawing international visitors and longtime fans.
Tickets are out of reach for many, with resale prices pushing casual observers toward local venues. On Saturday afternoons, bars in Hell’s Kitchen and Astoria fill early, with screens tuned to group play. Brooklyn’s Sunset Park, home to Brazilian and Mexican communities, reports brisk sales of cold beer and street snacks, especially on days involving home-country teams.
Managers at Midtown Irish pubs say reservations are booked through July, particularly for matches with European teams. In Jersey City and Hoboken, restaurants have added extra outdoor seating for fans unable to get inside. Several are opening earlier than usual for morning kickoffs, offering breakfast menus alongside televised matches.
Safety and staffing remain concerns as crowds spill onto sidewalks after evening games. NYPD and local authorities are increasing patrols near known soccer bars on game nights. Most owners say they expect business to remain high through the final, even on weeknights.
For now, the World Cup is reshaping summer service routines across the city, with late-night revelers and daytime fans joining the usual tourist wave.